Home > Love > Game, Set, Match.com?

Game, Set, Match.com?

Have you seen those new match.com commercials? You know, the ones that make you feel like EVERYONE is on match. Well, everyone except fat people, or ugly people, or even folks who are only reasonably attractive. They all start off the same; ridiculously gorgeous and happy people meeting up in incredibly trendy –and remarkably well-lit–restaurants. Then we get the disclaimer: “Footage from an actual Match.com first date”.

I have no doubt these people are actually on match, and they may even be on their real first date. But where do they find these people? Central casting? I mean come on. They are just TOO good looking.

What is the message a prospective match.com-er is supposed to take from this? Don’t worry if you’re of a certain age and still single, everyone out there is really, really hot?

I’m not trying to hate on match. I know several couples who not only met on the site but went on to get married. But I despise this ad campaign. Would it be so wrong to show some “real” people in these commercials?

In the end wouldn’t it even help with membership? Maybe being six and a half years removed from singledom has caused me not to understand the modern dating landscape. Maybe this is EXACTLY the type of advertising that draws people in. Heck, the whole campaign was no doubt created by some slick 5th Ave marketing exec that has far more advertising experience than me.

Alas, I worry there’s something more sinister at play here. I think the folks behind these commercials are preying on our insecurities. They’re counting on the societal scorn “singles of a certain age” are met with to lead our generation’s lonely hearts club band into the gorgeous, welcoming world that is match.com.

But what happens when the matchers go on their first date and the person sitting across the table isn’t that perfect specimen from the commercial? What happens when the restaurant isn’t just right? And the lighting is just a little off? I worry these people are being set up for failure.

Categories: Love
  1. Rob O'D
    January 17, 2012 at 9:10 pm

    if you look close enough at the screen there is another disclaimer after the one you saw. it says “yes they’re pretty, but she has enormous areolas and he has mommy issues….date at your own risk.”

    • May 22, 2012 at 1:35 am

      Hi Bramus,Very nice script you have there! Unfortunatly I’m not the best with jaivscrapt and completly new to AJAX. I linked the bar with a keyCheck method, so if I press spacebar, the bar begins to load (animated) to 100%. I want that if I press spacebar again, the bar is setted to 0% unanimated and then goes to 100% again animated.Is there a way to just reset’ the bar without animations? I came up with something like:this.options.animate = false myJsProgressBarHandler.setPercentage( element1 ,’0 );this.options.animate = true myJsProgressBarHandler.setPercentage( element1 ,’100 );return false;But didn’t work (bar didn’t show percentage at all). I even tried to write a new setAnimate(animation) function by changing the defaultOptions var, but that didn’t work. Can you help me?Thanks in advance!

  2. Kate
    January 20, 2012 at 1:07 pm

    There should be a “like” function on this site. If there was I would “like” Rob O’Ds comment.

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